Publication
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I was born in Zonguldak, Turkey. After completing my primary, secondary, and high school education in Zonguldak, I graduated from Atılım University in 2015 with a degree in Business Administration. During my undergraduate studies, I also completed a double major in Public Relations and Advertising. Between July and September 2015, I participated in the Work and Travel program in the United States.
In 2019, I earned my master’s degree in Business Administration from Zonguldak Bülent Ecevit University, and in 2024, I completed my Ph.D. in Business Administration at Hacettepe University. Both my master’s and doctoral theses were written in the field of marketing.
I began working as a research assistant at Ankara Yıldırım Beyazıt University in March 2020, and since March 2025, I have been serving as an Assistant Professor (Dr. Öğretim Üyesi) at the same institution.
My research interests include consumer behavior, digital communication, consumer confidence, sustainable fashion, AI-based marketing practices, the Value–Belief–Norm (VBN) theory, and human–machine interaction.
- neozkul.arikan@aybu.edu.tr
- Other Email
- ozkulebru1@hotmail.com
- Web Page
- https://avesis.aybu.edu.tr/neozkul
- Office Phone
- +90 312 906 2533 Extension: 2533
- Fax Phone
- +90 0