Biography
Dr. Melda Aslan is an Assistant Professor in the Department of Marketing and Advertising at Ankara Yıldırım Beyazıt University. She holds dual doctoral degrees in Family and Consumer Sciences from Hacettepe University and in Marketing from Anadolu University. Her research interests include consumer behavior, sustainable and ethical consumption, brand management, and marketing communication.
Education
2016 - 2021
2016 - 2021Doctorate
Hacettepe University, Sosyal Bilimler Enstitüsü, Aile Ve Tüketici Birimleri A.B.D., Turkey
2014 - 2019
2014 - 2019Doctorate
Anadolu University, Sosyal Bilimler Enstitüsü, Marketing, Turkey
2011 - 2014
2011 - 2014Postgraduate
Anadolu University, Sosyal Bilimler Enstitüsü, Marketing, Turkey
2007 - 2011
2007 - 2011Undergraduate
Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf), Turkey
Dissertations
2021
2021Doctorate
Personal Values, Hedonic and Utilitarian Consumption Effect on Social Comparison in Wedding Shopping
Hacettepe University, Sosyal Bilimler Enstitüsü
2019
2019Doctorate
The Effect of Conspicuous Consumption, Bandwagon and Snob Effect on Transformation Expectations and Personal Wellbeing
Anadolu University
2014
2014Postgraduate
The relationship between the expected benefits of brand communities and brand commitment: A research on the members of Gnctrkcll brand community
Anadolu University, Pazarlama (Yl) (Tezli)
Certificates, Courses and Trainings
2020
2020AMOS ile Yapısal Eşitlik Modellemesi Eğitimi
Data Analysis
Center of Research Methods Training and Application
2020
2020Mplus ile YEM Eğitimi (Temel ve İleri Düzey)
Measurement and Evaluation
Center of Research Methods Training and Application
Research Areas
Avesis Research Areas:
Marketing, Public Relations, Communication Sciences, Family and Consumer Sciences
WoS Research Areas:
Social Sciences (Soc)
Research Areas Based on Academic Activities
Avesis Research Areas
WoS Research Areas
Scopus Research Areas
Academic Positions
2023 - Continues
2023 - ContinuesAssistant Professor
Ankara Yildirim Beyazit University, Sosyal Bilimler Meslek YüksekOkulu, Pazarlama ve Reklamcılık Bölümü
2017 - 2023
2017 - 2023Lecturer PhD
Ankara Yildirim Beyazit University, Sosyal Bilimler Meslek YüksekOkulu, Pazarlama ve Reklamcılık Bölümü
Managerial Experience
2022 - Continues
2022 - ContinuesHead of Department
Ankara Yildirim Beyazit University, Sosyal Bilimler Meslek YüksekOkulu, Pazarlama ve Reklamcılık Bölümü
Articles
All (12)
SCI-E, SSCI, AHCI (1)
SCI-E, SSCI, AHCI, ESCI (1)
Scopus (1)
TRDizin (7)
Other Publications (4)
2026
20261. Strategic Partnerships in Social Marketing: A Qualitative Study of NGOs-Company Collaborations in Practices for Child Welfare in Türkiye
ASLAN M.
İŞLETME BILIMI DERGISI , 2026 (TRDizin)
2025
20252. The interplay of brand identification, satisfaction, and psychological well-being: a mediational role of positive WOM behavior in higher education
Aslan M., Aslan H.
BMC Psychology
, vol.13, no.1, 2025 (SSCI, Scopus)
2023
20233. Effect of Self-Esteem and Credit Card Misuse on Online Shopping Addiction
Aslan M.
Bağımlılık Dergisi , vol.24, no.1, pp.1-11, 2023 (TRDizin)
2023
20234. The Impact of Nomophobia and Loneliness on Life Satisfaction in Married Couples
ASLAN M., KALAMAN S., ÖZDEMİR F.
JOURNAL OF ERCIYES COMMUNICATION , vol.10, no.1, pp.23-39, 2023 (TRDizin)
2022
20225. An Investigation of Personal Values, Hedonic and Utilitarian Consumption and Social Comparison in Wedding Shopping in Terms of Socio-demographic Variables
Aslan M., Aydıner Boylu A.
ADAM ACADEMY JOURNAL OF SOCIAL SCIENCES , vol.12, no.2, pp.441-464, 2022 (TRDizin)
2022
20226. The Effect of Making Money Motivations on Materialist Values
Aslan M.
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , vol.9, no.2, 2022 (TRDizin)
2021
20217. Evaluation of Intercultural Differences in Terms of Global Products and Brands
Aslan M.
Türkiye Medya Akademisi Dergisi , vol.1, no.1, pp.29-43, 2021 (Peer-Reviewed Journal)
2021
20218. Conspicuous Consumption Orientation (CCO) Scale to Turkish: A Validity and Reliability Study
Aslan M.
İktisadi İdari ve Siyasal Araştırmalar Dergisi , vol.6, no.15, pp.271-281, 2021 (TRDizin)
2019
20199. Money Attitude Among Older Consumer Effect On Consumer Decision Making And Life Satisfaction
ASLAN M., ŞENER A.
Social Sciences Studies , vol.5, no.46, pp.5365-5371, 2019 (Peer-Reviewed Journal)
2017
201710. A Comparative Analysis On Long-Term Unemployment And Its Effects
Aslan H., Aslan M.
Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
, vol.15, no.4, pp.103-132, 2017 (TRDizin)
2016
201611. The Influence of the Child in Family Purchasing Decisions
Güven S., Aslan M.
Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi , vol.1, no.1, 2016 (Peer-Reviewed Journal)
2015
201512. The Relationship Between the Expected Benefits of Brand Communities and Brand Commitment: A Research on the Members of Gnctrkcll Brand Community
Aslan M., Öztürk S. A.
Pazarlama Teorisi ve Uygulamaları Dergisi , vol.1, no.2, pp.61-96, 2015 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
2023
20231. Mobile Applications As A Type Of Addiction
Aslan M.
INTERNATIONAL TOPKAPI CONGRESS, İstanbul, Turkey, 15 March 2023, (Summary Text)
2023
20232. The Importance of Do-It-Yourself (DIY) From Sustainability Perspective
Aslan M.
10. INTERNATIONAL ATLAS CONGRESS ON SOCIAL SCIENCES HUMANITIES, Konya, Turkey, 9 - 10 March 2023, (Summary Text)
2020
20203. Live and Feel: Experiential Marketing and Its Importance
ASLAN M.
1st INTERNATIONAL HAZAR SCIENTIFIC RESEARCH CONFERENCE, 18 - 20 September 2020, pp.502-503, (Summary Text)
2020
20204. A Competition Strategy In A Changing World: Mass Customızation
ASLAN M.
1. INTERNATIONAL BAKU SCIENTIFIC RESEARCHES CONFERENCE, 21 - 22 August 2020, (Summary Text)
2018
20185. POSTMODERN ÇOCUKLUK PARADİGMALARI ÇERÇEVESİNDE ÇOCUKLARDA DİJİTAL OYUNBAĞIMLILIĞI TARTIŞMALARI
ASLAN H., ASLAN M.
2. ULUSLARARASI SOSYAL BEŞERİ VE EĞİTİM BİLİMLERİ KONGRESİ, Kocaeli, Turkey, 6 - 07 April 2018, (Summary Text)
2012
20126. Factors of Attractiveness in Country Commercials: A Content Analysis
Batum T. P., Doğan S., Aslan M., Argan M.
17. Ulusal Pazarlama Kongresi, Balıkesir, Turkey, 18 - 21 October 2012, pp.349-364, (Full Text)
Books
2023
20231. Responsible Production and Consumption for Sustainable Development
Aslan M.
in: Sosyal Bilimlerde Toplumsal Sorunlara Bakış: Teorik Çalışmalar, Öçal Bora, Editor, Efe Akademi Yayınları, Ankara, pp.399-415, 2023
2023
20232. The Relationship between Conspicuous Consumption, Transformation Expectations and Personal Wellbeing in Individuals
Aslan M.
in: Birey, Örgüt ve Toplum, Avcı Müjdat,Kara Ergün, Editor, Eğitim Yayınevi, Ankara, pp.375-398, 2023
2023
20233. Social Marketing and Nonprofit Organizations
ASLAN M.
in: The Essentials of Today's Marketing, Tarakçı Erdoğan İnci, Aslan Ramazan, Editor, Efe Akademi Yayınları, Ankara, pp.135-147, 2023
2022
20224. Neuromarketing, Application Areas and Ethical Issues
Karakaya E., Aslan M.
in: Muhasebe-Pazarlama-Organizasyon: Teori ve Uygulama, ., Editor, Ekin Yayınevi, Ankara, pp.107-122, 2022
2022
20225. Halal Consumption Market
Aslan M.
in: Tüm Yönleriyle Helal Tüketim Kavram, Kapsam, Süreç ve Uygulama, Özkan Bekir,Kurtoğlu Ramazan, Editor, Nobel Akademik Yayıncılık, Ankara, pp.317-346, 2022
2022
20226. Digital Addictions
Aslan M.
in: Digitalization, Baş Mehmet,Erdoğan Tarakçı İnci,Aslan Ramazan, Editor, Efe Akademi Yayınları, İstanbul, pp.255-284, 2022