Asst. Prof. MELDA ASLAN


Sosyal Bilimler Meslek YüksekOkulu, Pazarlama ve Reklamcılık Bölümü

HALKLA İLİŞKİLER


Research Areas: Marketing, Family and Consumer Sciences

Education Information

2016 - 2021

2016 - 2021

Doctorate

Hacettepe University, Sosyal Bilimler Enstitüsü, Aile Ve Tüketici Birimleri A.B.D., Turkey

2014 - 2019

2014 - 2019

Doctorate

Anadolu University, Sosyal Bilimler Enstitüsü, Marketing, Turkey

2011 - 2014

2011 - 2014

Postgraduate

Anadolu University, Sosyal Bilimler Enstitüsü, Marketing, Turkey

2007 - 2011

2007 - 2011

Undergraduate

Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf), Turkey

Dissertations

2021

2021

Doctorate

Personal Values, Hedonic and Utilitarian Consumption Effect on Social Comparison in Wedding Shopping

Hacettepe University, Sosyal Bilimler Enstitüsü

2019

2019

Doctorate

The Effect of Conspicuous Consumption, Bandwagon and Snob Effect on Transformation Expectations and Personal Wellbeing

Anadolu University

2014

2014

Postgraduate

The relationship between the expected benefits of brand communities and brand commitment: A research on the members of Gnctrkcll brand community

Anadolu University, Pazarlama (Yl) (Tezli)

Certificates, Courses and Trainings

2020

2020

AMOS ile Yapısal Eşitlik Modellemesi Eğitimi

Data Analysis

Center of Research Methods Training and Application

2020

2020

Mplus ile YEM Eğitimi (Temel ve İleri Düzey)

Measurement and Evaluation

Center of Research Methods Training and Application

Research Areas

Marketing

Family and Consumer Sciences

Academic Titles / Tasks

2023 - Continues

2023 - Continues

Assistant Professor

Ankara Yildirim Beyazit University, Sosyal Bilimler Meslek YüksekOkulu, Pazarlama ve Reklamcılık Bölümü

2017 - 2023

2017 - 2023

Lecturer PhD

Ankara Yildirim Beyazit University, Sosyal Bilimler Meslek Yüksekokulu, Pazarlama Ve Reklamcılık Bölümü

Managerial Experience

2022 - Continues

2022 - Continues

Head of Department

Ankara Yildirim Beyazit University, Sosyal Bilimler Meslek YüksekOkulu, Pazarlama ve Reklamcılık Bölümü

Courses

Associate Degree

Associate Degree

Research Methods

Associate Degree

Associate Degree

Crisis Management in Public Relations

Associate Degree

Associate Degree

Marketing

Associate Degree

Associate Degree

Consumer Behavior Sustainable Development

Associate Degree

Associate Degree

Introduction to Advertising

Associate Degree

Associate Degree

Advertising

Associate Degree

Associate Degree

Customer Relationship Management

Associate Degree

Associate Degree

Business Managment

Associate Degree

Associate Degree

Brand Managment

Articles Published in Other Journals

Refereed Congress / Symposium Publications in Proceedings

2023

2023

Mobile Applications As A Type Of Addiction

Aslan M.

INTERNATIONAL TOPKAPI CONGRESS, İstanbul, Turkey, 15 March 2023

2023

2023

The Importance of Do-It-Yourself (DIY) From Sustainability Perspective

Aslan M.

10. INTERNATIONAL ATLAS CONGRESS ON SOCIAL SCIENCES HUMANITIES, Konya, Turkey, 9 - 10 March 2023 Sustainable Development

2020

2020

Live and Feel: Experiential Marketing and Its Importance

ASLAN M.

1st INTERNATIONAL HAZAR SCIENTIFIC RESEARCH CONFERENCE, 18 - 20 September 2020, pp.502-503

2020

2020

A Competition Strategy In A Changing World: Mass Customızation

ASLAN M.

1. INTERNATIONAL BAKU SCIENTIFIC RESEARCHES CONFERENCE, 21 - 22 August 2020

2018

2018

POSTMODERN ÇOCUKLUK PARADİGMALARI ÇERÇEVESİNDE ÇOCUKLARDA DİJİTAL OYUNBAĞIMLILIĞI TARTIŞMALARI

ASLAN H., ASLAN M.

2. ULUSLARARASI SOSYAL BEŞERİ VE EĞİTİM BİLİMLERİ KONGRESİ, Kocaeli, Turkey, 6 - 07 April 2018

2012

2012

Factors of Attractiveness in Country Commercials: A Content Analysis

Batum T. P., Doğan S., Aslan M., Argan M.

17. Ulusal Pazarlama Kongresi, Balıkesir, Turkey, 18 - 21 October 2012, pp.349-364

Books & Book Chapters

2023

2023

Responsible Production and Consumption for Sustainable Development

Aslan M.

in: Sosyal Bilimlerde Toplumsal Sorunlara Bakış: Teorik Çalışmalar, Öçal Bora, Editor, Efe Akademi Yayınları, Ankara, pp.399-415, 2023 Sustainable Development

2023

2023

The Relationship between Conspicuous Consumption, Transformation Expectations and Personal Wellbeing in Individuals

Aslan M.

in: Birey, Örgüt ve Toplum, Avcı Müjdat,Kara Ergün, Editor, Eğitim Yayınevi, Ankara, pp.375-398, 2023

2023

2023

Social Marketing and Nonprofit Organizations

ASLAN M.

in: The Essentials of Today's Marketing, Tarakçı Erdoğan İnci, Aslan Ramazan, Editor, Efe Akademi Yayınları, Ankara, pp.135-147, 2023

2022

2022

Neuromarketing, Application Areas and Ethical Issues

Karakaya E., Aslan M.

in: Muhasebe-Pazarlama-Organizasyon: Teori ve Uygulama, ., Editor, Ekin Yayınevi, Ankara, pp.107-122, 2022

2022

2022

Halal Consumption Market

Aslan M.

in: Tüm Yönleriyle Helal Tüketim Kavram, Kapsam, Süreç ve Uygulama, Özkan Bekir,Kurtoğlu Ramazan, Editor, Nobel Akademik Yayıncılık, Ankara, pp.317-346, 2022

2022

2022

Digital Addictions

Aslan M.

in: Digitalization, Baş Mehmet,Erdoğan Tarakçı İnci,Aslan Ramazan, Editor, Efe Akademi Yayınları, İstanbul, pp.255-284, 2022