An Application of Integrating Servqual and Kano s Model into QFD for Logistics Services A Case Study from Turkey


BAKİ B., ŞAHİN BAŞFIRINCI Ç., ÇİLİNGİR ÜK Z., AR İ. M.

Asia Pacific Journal of Marketing and Logistics, vol.21, no.1, pp.106-126, 2009 (SSCI)

  • Publication Type: Article / Article
  • Volume: 21 Issue: 1
  • Publication Date: 2009
  • Journal Name: Asia Pacific Journal of Marketing and Logistics
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, INSPEC
  • Page Numbers: pp.106-126
  • Ankara Yıldırım Beyazıt University Affiliated: No