How Do Global Ideas Travel? Translation of Financial Literacy in Turkey
11. Örgüt Kuramı Sempozyumu, Sabancı Üniversitesi, İstanbul, Türkiye, 31 Ocak - 01 Şubat 2020, ss.30-40, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Basıldığı Şehir: İstanbul
- Basıldığı Ülke: Türkiye
- Sayfa Sayıları: ss.30-40
- Ankara Yıldırım Beyazıt Üniversitesi Adresli: Evet
Özet
This paper aims to explore how social meanings are discursively constituted during the translation of a global idea. The links between discursive strategies and the ways in which actors purposefully intervene in the translation processes remain underexplored to a large extent. To uncover the semiotic and discursive processes, this research proposes incorporating framing and legitimation strategies analyses into the translation of an idea by the relevant actors around the issue. The critical discourse analysis is used to inform the analysis of the empirical case, i.e., the case of translation of financial literacy into Turkey. The financial literacy comes to fore in the agenda of international and national financial fields at a time when the established field actors perceive institutional pressures and demands. The findings are discussed in terms of glocalizing tendencies in contextuality, respective agentic positions, the tensions within the CSR/sustainability discourse, and the translation research in Turkey.