Logo Değişimlerinin Marka Bağlılığına Etkisi: Türkiye Converse ve Fanta Araştırması (The Effects of Logo Changes on Brand Loyalty: A Research Converse and Fanta Brands in Turkey)

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Copy For Citation

TOLON M., YILMAZ K. G., AYCI A.

Journal of Business Research - Turk, vol.11, no.4, pp.2747-2761, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 11 Issue: 4
• Publication Date: 2019
• Doi Number: 10.20491/isarder.2019.772
• Journal Name: Journal of Business Research - Turk
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.2747-2761
• Ankara Yıldırım Beyazıt University Affiliated: Yes