Logo Değişimlerinin Marka Bağlılığına Etkisi: Türkiye Converse ve Fanta Araştırması (The Effects of Logo Changes on Brand Loyalty: A Research Converse and Fanta Brands in Turkey)


TOLON M., YILMAZ K. G. , AYCI A.

Journal of Business Research - Turk, vol.11, no.4, pp.2747-2761, 2019 (Other Refereed National Journals)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 4
  • Publication Date: 2019
  • Doi Number: 10.20491/isarder.2019.772
  • Title of Journal : Journal of Business Research - Turk
  • Page Numbers: pp.2747-2761