The Relationship Between the Expected Benefits of Brand Communities and Brand Commitment: A Research on the Members of Gnctrkcll Brand Community


Aslan M., Öztürk S. A.

Pazarlama Teorisi ve Uygulamaları Dergisi, vol.1, no.2, pp.61-96, 2015 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 1 Issue: 2
  • Publication Date: 2015
  • Journal Name: Pazarlama Teorisi ve Uygulamaları Dergisi
  • Page Numbers: pp.61-96
  • Ankara Yıldırım Beyazıt University Affiliated: No