An investigation on vision developing: Karabuk University example

KARAKAYA A., Alkis H., Osmanli S.

8th International Strategic Management Conference, Barcelona, Spain, 21 - 23 June 2012, vol.58, pp.178-186 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 58
  • Doi Number: 10.1016/j.sbspro.2012.09.991
  • City: Barcelona
  • Country: Spain
  • Page Numbers: pp.178-186


Visioning, which is one of the strategical subjects that the businesses have to success in the future management is dependent on many factors. This study which aims to investigate the factors that is important for Karabuk University in visioning studies is divided into two sections as conceptual and application. After giving the literature survey in the conceptual section, face to face questionnaire is applied to the university managers and employees to determine their conceptions on the visioning studies. Data collected was analyzed by one-sample t test method. Results showed that; the employees, students and beneficiaries participated the visioning process, conditional variables play effective role, visioning is believed to be necessary, important occurrences related to the future of university are monitored, strategic analysis are used in the process. On the other hand it was found that top management did not support the visioning process enough, futuristic designs does not exist in the strategic plan and vision is not easy-to-understand. It can be concluded that it should be useful to maintain the sustainability of the factors found significant in visioning and providing the support of top management and beneficiaries taking the interaction with the environmental factors into consideration.