The Impact of Individualism/Collectivism and Masculinity/Femininity on Brand Loyalty: A Mediation Role of Perceived Ease of Use

Mohamed Z. A., Ünsalan M.

8th International Conference on Research in Business, Management and Economics, Praha, Czech Republic, 08 March 2024, vol.1, pp.1-13, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • Doi Number: 10.33422/icrbme.v1i1.191
  • City: Praha
  • Country: Czech Republic
  • Page Numbers: pp.1-13
  • Ankara Yıldırım Beyazıt University Affiliated: Yes