Unpacking discourses of boycott on social media amid the Israel-Palestine conflict
JOURNAL OF MULTICULTURAL DISCOURSES, ss.1-23, 2026 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Basım Tarihi: 2026
- Doi Numarası: 10.1080/17447143.2025.2600614
- Dergi Adı: JOURNAL OF MULTICULTURAL DISCOURSES
- Derginin Tarandığı İndeksler: Scopus, Emerging Sources Citation Index (ESCI), Communication Abstracts, Index Islamicus, MLA - Modern Language Association Database
- Sayfa Sayıları: ss.1-23
- Ankara Yıldırım Beyazıt Üniversitesi Adresli: Evet
Özet
Today boycotts are more self-reflective social attitudes than economic behaviors, and social media is the biggest driver of this transformation. Boycotts have long been a popular topic, and debates that took place in traditional media have become even more widespread on social media. Turkish consumers are among the most active participants in boycotts and among those who discuss this issue most frequently on social media. Nevertheless, the discourse surrounding these discussions has not been adequately analyzed. Our analysis revealed the presence of diverse discourses, including powerful anti-boycott narratives. By conducting a cluster analysis on a YouTube comment dataset, we identified five main discourses grouped under two broad themes: anti-boycott and pro-boycott discourse. The most prominent anti-boycott discourse identified was nationalist discourse. Following this, anti-boycott discourses included comprador discourse and pro-cola discourse (the latter often characterized by cynical and bold counterstatements). Pro-boycott discourses, on the other hand, encompassed calls for buy-cotting and antagonistic rhetoric. Each discourse is discussed in detail within the context of the study.