Factors of Purchasing Decision and Measuring Brand Loyalty: An Empirical Study ofAutomotive Sector

SARITAŞ A., PENEZ S.

Journal of Marketing and Management, vol.8, no.1, pp.8-17, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 1
• Publication Date: 2017
• Journal Name: Journal of Marketing and Management
• Page Numbers: pp.8-17
• Ankara Yıldırım Beyazıt University Affiliated: No