Artificial Intelligence Service Agents and Purchase Intention: The Role of AI Personalization and Perceived Ease of Use


ÜNSALAN M., MOHAMED Z. A.

28. Pazarlama Kongresi, Muğla, Turkey, 8 - 11 October 2025, pp.1-2, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Doi Number: 10.58830/ozgur.pub989
  • City: Muğla
  • Country: Turkey
  • Page Numbers: pp.1-2
  • Ankara Yıldırım Beyazıt University Affiliated: Yes