Revisiting Entrepreneurial Marketing Through an Extraordinary Artist Case Castle Window Metaphor in the Context of Innovation and Legitimacy


GÖKBULUT ÖZDEMİR Ö.

28th Global Research Symposium on Marketing and Entrepreneurship(GRSME), Chicago, United States Of America, 12 - 14 August 2015

  • Publication Type: Conference Paper / Full Text
  • City: Chicago
  • Country: United States Of America
  • Ankara Yıldırım Beyazıt University Affiliated: Yes