The Affective Domain of E-Commerce
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, IGI Global, ss.19-39, 2021
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2021
- Doi Numarası: 10.4018/978-1-7998-8957-1.ch002
- Yayınevi: IGI Global
- Sayfa Sayıları: ss.19-39
- Ankara Yıldırım Beyazıt Üniversitesi Adresli: Evet
Özet
The purpose of this chapter is to examine customer perceptions in the affective domain that directly or indirectly influence the shopping process and purchasing decision between the online customer and online shopping sites. This chapter investigates the effects of nine different perceptions as perceived benefit, perceived control, perceived customer services, perceived customization, perceived risk, perceived security, perceived self-efficiency, perceived privacy, and perceived value on the trust, satisfaction, and loyalty of online customers. Revealing the effects of these relationships on online customer trust, satisfaction and loyalty is important for online shopping sites to maintain their existence in the long-run, be able to compete with others, and increase their profitability.