CSR AND BRAND EQUITY: ROLE OF CUSTOMER VALUE ORIENTATIONS

Yardımcı H. D., Günay S. I.

INTERNATIONAL AEGEAN CONFERENCES ON SOCIAL SCIENCES & HUMANITIES-XI, İzmir, Turkey, 4 - 06 April 2025, pp.416-419, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İzmir
• Country: Turkey
• Page Numbers: pp.416-419
• Ankara Yıldırım Beyazıt University Affiliated: Yes