CSR AND BRAND EQUITY: ROLE OF CUSTOMER VALUE ORIENTATIONS


Yardımcı H. D., Günay S. I.

INTERNATIONAL AEGEAN CONFERENCES ON SOCIAL SCIENCES & HUMANITIES-XI, İzmir, Turkey, 4 - 06 April 2025, pp.416-419, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.416-419
  • Ankara Yıldırım Beyazıt University Affiliated: Yes