Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience

Mohamed Z. A., Ünsalan M.

Cogent Business and Management, vol.12, no.1, pp.1-21, 2025 (ESCI)

• Publication Type: Article / Article
• Volume: 12 Issue: 1
• Publication Date: 2025
• Doi Number: 10.1080/23311975.2025.2542428
• Journal Name: Cogent Business and Management
• Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
• Page Numbers: pp.1-21
• Ankara Yıldırım Beyazıt University Affiliated: Yes