Factors of Purchasing Decision and Measuring Brand Loyalty: An Empirical Study of Automotive Sector

SARITAŞ A., PENEZ S.

Proceedings of the Seventh Annual International Conference on Global Business,Engineering, Energy, Agriculture and Health ((ICGBEEAH2017)), Manhattan, New York, United States Of America, 21 - 22 July 2017, pp.66-75

  • Publication Type: Conference Paper / Full Text
  • City: Manhattan, New York
  • Country: United States Of America
  • Page Numbers: pp.66-75
  • Ankara Yıldırım Beyazıt University Affiliated: No