Advertising effectiveness on financial performance of banking sector: Turkey case


Acar M. , Temiz H.

International Journal of Bank Marketing, vol.35, no.4, pp.649-661, 2017 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 35 Issue: 4
  • Publication Date: 2017
  • Doi Number: 10.1108/ijbm-03-2016-0036
  • Title of Journal : International Journal of Bank Marketing
  • Page Numbers: pp.649-661