BRANDING BARRIERS TO SMES IN TURKEY: A FOCUS GROUP STUDY TO UNDERSTAND SME OWNERS PERSPECTIVES


AYCI A.

TARAS ŞEVÇENKO 6. ULUSLARARASI SOSYAL BİLİMLER KONGRESİ, Kiev, Ukraine, 04 April 2021

  • Publication Type: Conference Paper / Summary Text
  • City: Kiev
  • Country: Ukraine
  • Ankara Yıldırım Beyazıt University Affiliated: Yes