Is lodging research suffering from methods bias? An assessment of published research during 1990-2016


Ali F., Koseoglu M. A. , Okumus F., Putra E. D. , Yildiz M., DOĞAN İ. Ç.

Journal of Hospitality and Tourism Technology, 2021 (Journal Indexed in SCI Expanded) identifier

  • Publication Type: Article / Review
  • Volume:
  • Publication Date: 2021
  • Doi Number: 10.1108/jhtt-06-2020-0150
  • Title of Journal : Journal of Hospitality and Tourism Technology

Abstract

© 2021, Emerald Publishing Limited.Purpose: The study aims to investigate if lodging research suffers from a method bias by comprehensively reviewing the research methodology used in lodging related research articles. Design/methodology/approach: In all, 2,647 published papers in 16 leading hospitality and tourism published between 1990 and 2016 are analyzed using bibliometric technique. Findings: In all, 69% of the empirical studies in lodging research across 26 years period used quantitative methods, with an increasing reliance on regression-based analysis and structural equation modeling, a disturbing plunging trend in methods diversity. Findings also suggest an increasing trend of using secondary data. Research limitations/implications: Based on the findings of this study, theoretical and practical implications for hospitality and tourism researchers are provided. Originality/value: This is the first study that reviewed a large corpus of published research (2,647 papers in 16 hospitality and tourism journals from the last 27 years) to highlight (a) methodology used, (b) methods employed and (c) data collection and analysis procedures.