The Impact of Artificial Intelligence Marketing Efforts on Brand Preference and Repurchase Intention: The Role of Social Media Engagement and Customer Brand Relationship | AVESİS

Ankara Yıldırım Beyazıt University Research Information System

The Impact of Artificial Intelligence Marketing Efforts on Brand Preference and Repurchase Intention: The Role of Social Media Engagement and Customer Brand Relationship

Copy For Citation

ÜNSALAN M., MOHAMED Z. A.

27. Pazarlama Kongresi, Erzurum, Turkey, 30 May - 01 June 2024, pp.707-719

Publication Type: Conference Paper / Full Text
City: Erzurum
Country: Turkey
Page Numbers: pp.707-719
Ankara Yıldırım Beyazıt University Affiliated: Yes