Publications & Works

Publication Network
Articles 1
All (1)
Other Publications (1)

1. THE IMPORTANCE OF THE BRAND IN THE MARKETING OF FINANCIAL SERVICES

ÜNVAN Y. A., YARDIMCI H. D.
AYBU Business Journal , 2023 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences 1

1. CSR AND BRAND EQUITY: ROLE OF CUSTOMER VALUE ORIENTATIONS

Yardımcı H. D., Günay S. I.
INTERNATIONAL AEGEAN CONFERENCES ON SOCIAL SCIENCES & HUMANITIES-XI, İzmir, Turkey, 4 - 06 April 2025, pp.416-419, (Summary Text)
Books 2

1. Institutional Capital and Green Innovation in Emerging Economies

Günay S. I., Yardımcı H. D.
in: International Research in the Field of Management and Organization, Doç. Dr. Halil Özcan Özdemir, Editor, Eğitim Kitabevi, Ankara, pp.231-251, 2024

2. THE POWER OF MARKETING IN THE DIGITAL ERA: CRAFTING EFFECTIVE DIGITAL MARKETING STRATEGIES

Ünvan Y. A., Yardımcı H. D.
in: Current Marketing Studies, Assoc. Prof. Dr. Zuhal AKGÜN, Editor, Book Chapter, Lyon, pp.27-38, 2024